Supporting Services

Analytics & Reporting Many organizations conduct countless fundraising and marketing initiatives online without monitoring and optimizing their efforts. Relying on anecdotal evidence and basic results, little effort is invested in improving processes and testing new ideas. This is true despite the fact that multiple studies have shown that testing and optimization delivers up to 40% better results over time. We offer sophisticated analytics, reporting and modeling for fundraising and marketing. Leverage our sophisticated installation of specialized business intelligence tools for ad-hoc analysis, real-time dashboard reporting, and short- and long-term modeling capabilities for your organization.

We routinely recommend and implement reporting and analytics solutions—database segmentation, controlled test plans, and ad-hoc/standard reporting platforms —to inform on-going optimization efforts. Here we include web site analytics (e.g. number of visitors, pages visited, visit duration, etc.) and campaign analytics (e.g. campaign ROI, conversion rates by channel, click-thru and open rates).

Data Integration Common Knowledge provides synchronization of online and offline supporter, transaction and interaction data; integration of online and premium fulfillment data; and other real-time and batch-based data integration and synchronization.

Vendor Selection When assisting in the selection of a vendor we offer needs analysis, requirements definition, vendor recommendation, product reviews, selection and negotiation of software products for online fundraising, marketing, communications and advocacy including eCRM, CMS, Reporting/Analytics, Web 2.0 and others.

Market Research Audience definition is key to project success – ensuring that we are targeting the correct segments when doing web site, campaign or strategic planning. Research services include primary audience research including online surveys and focus groups. Email and web based surveys are very cost-effective techniques for understanding online audiences. Focus groups help to round out our understanding of audience profiles. We routinely provide online market research, investigating demographic, psychographic and profile information for nonprofit clients. With 5+ years of benchmarks on a number of environmental issues and online behavior, we understand typical profile characteristics, and are able to more deeply contextualize research fielding, analytics and presentation.

Usability Testing For usability we offer directed one-on-one testing to identify strengths/weaknesses of existing or proposed designs. Our process incorporates subject identification and recruiting, testing lab, and related testing services. This service culminates with an abridged transcript of test sessions and topline recommendations report.