Website Development and Design
We bring a comprehensive methodology to web design that looks at your website as an asset for a number of internal constituencies (fundraising, programs, marketing , communication, etc.). Your website design process needs to construct a website that represents the needs of each department, and also anticipates the needs of your various audiences and segments (donors, members, volunteers, journalists, etc.) We provide design, development, implementation and delivery of sophisticated, community-based web sites for large nonprofits, incorporating the latest in Web 2.0 best practices. We design and develop high-value, targeted:
- Organization Web Sites (C3, C4)
- Landing pages
- Campaign sites
- External branded presence on 3rd party commercial sites i.e. Facebook, MySpace, Flickr, etc.
- Email templates for newsletters, fundraising, advocacy, etc.
- Campaign collateral – banner ads, copy , etc.
In addition to providing aesthetically compelling web design services, our work typically includes significant strategizing around the foundational building blocks of the site, structural architecture, taxonomy, marketing and fundraising best practices, new media and Web 2.0 practices, and general community development tactics. Often, the precursor to actual web site development is an online strategy initiative to develop a vision for the organizational web properties and the associated online community and base.
Our work often addresses other key success factors for web site development: creative design, programming/coding, implementation on the selected CMS/eCRM platform, content creation and migration, and quality assurance and testing best practices.
Client: Defenders of Wildlife
Common Knowledge has been working with Defenders of Wildlife since 2005, on a wide range of strategic, web design and infrastructure, data integration, and e-fundraising and e-commerce initiatives. Common Knowledge is the principal architect of a new generation of Defender’s primary web sites (501(C)3 and 501(C)4), issue and political candidate advocacy campaign sites, and specialized giving and e-commerce sites.
Client: Equality California Institute
Common Knowledge is proud to have helped launch the Let California Ring website, part of the Equality California Institute’s campaign. The Let California Ring campaign is a project of Equality California Institute, working in a diverse coalition of to implement this public education campaign. EQCAI engaged Common Knowledge to launch a website that promotes a diverse coalition of over 45 national, state and local organizations, and share the many stories that are making the campaign a success. An important goal was to showcase the variety of partners and provide frequently updated content. The website is a hub for the online portion of the campaign, and also supports and promotes the broadcast and field organizing campaign components. Common Knowledge Senior Consultant Davey Gerhard worked with EQCA to provide web and newsletter design, and Kintera implementation. As of February 2008, the Let California Ring website has garnered over 16,000 petition signers from 59,000 visits and 46,000 unique visitors.