Social Media and Online Community Development

We believe that social networking is the most important trend on the Internet for nonprofits. We expect that every site will incorporate social networking elements as part of its very fabric. It is important for nonprofits to participate in the next logical trend and to begin to create dramatically more engaging websites. To this end, we offer the following services:

• Web 2.0 Communities: Strategic planning and implementation of campaigns to broaden your organization’s web presence via a combination of
  • Targeted community building on external Web 2.0 communities – i.e. MySpace, Facebook and others; and,
  • Organic base-building on your own site driven via best practices, tactics and tools from the commercial Web 2.0 sites.

This integrated approach results in a broader online presence -extending your organization’s online footprint but integrating recruitment techniques to bring supporters back to your home community. Starting with a cohesive strategy, our approach includes a process that understands and leverages your existing community. We then align plans for growth with best practices and an understanding of the culture within your existing community. This foundation drives the choices for underlying technology, product features, culture, presence, marketing and promotions to grow the community.