Sign up to Access Our Featured White Paper

We're pleased to share a new online fundraising concept that Common Knowledge is pioneering—read an excerpt from our white paper on the topic:

Common Knowledge presents a new concept in online fundraising—Rapid Donor Cultivation (RDC). The motivation for this service is the maximization of the return on investment (ROI) of a nonprofit’s email subscriber acquisition efforts.

In order to increase revenue from email direct marketing programs, a nonprofit fundraising online needs to grow their online subscriber base.  Therefore, they find themselves with an increasingly larger expenditure on acquiring new email subscribers.  It quickly becomes apparent that it is crucial to focus on both the long-term ROI and the elapsed time to the first gift—both crucial components of their increasing acquisition costs.

Complete the form on the left to access the full white paper as a PDF. Learn how we increased the rate of conversion of Subscribers to Donors by 83% over the previous year. The white paper includes helpful screenshots of one very successful campaign.