Our Clients
Sierra Club
Web Site Design/Development, Fundraising, Advocacy, List Building, Social Networking
Common Knowledge provides comprehensive fundraising, communications, advocacy, list-building and social networking community development counsel to San Francisco-based Sierra Club. Our work with the organization encompasses every aspect of their online giving program including their highly sophisticated membership (join/renew) program, fund appeals, emergency relief and mid-tier donors – John Muir Society members. We also work to increase and leverage their massive e-activist community, and design/develop a comprehensive social networking strategy, community and three websites.
PROJECT: Online Fundraising Counsel
Our fundraising counsel has helped Sierra Club to increase their online revenue from membership by ~20%, fund appeal donations by 15%, and is jump-starting the targeted mid-tier giving (John Muir Society) online program for the first time. The overall giving programs at Sierra Club raise hundreds of thousands of dollars each year via a base of more than 500,000 online subscribers.
We have initiated several integrated fundraising efforts with closely coordinated online and offline (email and direct mail) campaigns. Our work has been instrumental in highlighting the overall value and justification for multi-channel marketing and fundraising at Sierra Club. We serve as the primary counsel to the national Sierra Club communications and advocacy team where we are responsible for the rearchitecting of their online Action Center and the related program of outreach for advocacy and constituent communications. Read the case study here.