

We provided organization-wide market research and stakeholder interviews across 6 departments, representing 300+ people in AF to develop a five year vision and a two year workplan that includes an internet software platform for email marketing, fundraising, advocacy, advertising, promotion, content management, website design and development, online direct marketing, advocacy, and events; as well as fundraising strategy with a common goal across the organization to build an online base of one million members in five years.