Does your internet strategy fit? Common Knowledge can help you tailor yours perfectly. For a limited time, we’ll help you get shoes that fit too. One lucky winner will receive a $250 gift certificate to Zappos.com, an online shoe retailer. To register for the drawing, simply fill out this form 7/25/08.
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CLIENTS: New Work
We're delighted to announce new fundraising, web design and social networking work with the Sierra Club, Partnership for Drug Free America, Seva Foundation, and Community Gatepath.
WHAT’S HOT: Custom Online Social Networks
Looking for summer reading? Clay Shirky's Here Comes Everyone is not only readable poolside, it also has us thinking of how we can use web-based tools even more effectively to help nonprofits leverage the passion of their communities. Check out his talk at the Web 2.0 Conference. Congrats to the lucky winner of a copy of Here Comes Everyone in our July newsletter contest.
CONFERENCES: NetSquared 2008 Recap
At the third annual Web 2.0-tools-for-social-change Net Squared conference in San Jose, Senior Consultants Joel Bush and Rachel Weidinger were challenged with how we can take the mashup concept even further, providing insights into pressure points for change. Congrats to the Mashup Challenge winners! We especially enjoyed Scott Moore’s talk on Metrics for Online Social Networks
CONFERENCES: Online Community Unconference Recap
The Online Community Unconference in Mountain View, CA gave Senior Consultants Joel Bush and Rachel Weidinger the opportunity to talk more with online community managers at You Tube, Linked In, KaBOOM!, and more. We hosted a conversation on how to build online communities for nonprofits and were reminded of some interesting points:
- Understand the goal of your community first. Program delivery is different from marketing.
- Your welcome message for new community members is key--think it through.
- Super users should be identified and can help welcome new users and uphold community standards.
Featured White Paper
PROJECT: Rapid Donor Cultivation
We're pleased to share a new online fundraising concept that Common Knowledge is pioneering–read an excerpt from our white paper on the topic:
Common Knowledge presents a new concept in online fundraising—Rapid Donor Cultivation (RDC). The motivation for this service is the maximization of the return on investment (ROI) of a nonprofit’s email subscriber acquisition efforts.In order to increase revenue from email direct marketing programs, a nonprofit fundraising online needs to grow their online subscriber base. Therefore, they find themselves with an increasingly larger expenditure on acquiring new email subscribers. It quickly becomes apparent that it is crucial to focus on both the long-term ROI and the elapsed time to the first gift—both crucial components of their increasing acquisition costs.
The full whitepaper will be available July 23, 2008. Download the full white paper now, and learn how we increased the rate of conversion of Subscribers to Donors by 83% over the previous year. We include helpful screenshots of one very successful campaign.
Case Studies
Project: 2007 Stop the Seal Hunt Campaign
Client: IFAW
For this case study we focus on the Spring 2007 Seal Hunt Campaign which demonstrates our strong work with campaign site design, advocacy, fundraising, and list-building working with IFAW. This campaign, running from January to May 2007, targeted the Canadian Seal Hunt with an international advocacy appeal to stop the slaughter of Harp seals for their coats. Read the full case study here.
Projects: Web Site Design/Development, Fundraising, Advocacy, List Building, Social Networking
Client: Sierra Club
We are engaged at every level with Sierra Club to expand their online giving program – membership, issue appeals, and emergency relief; increase and leverage their massive e-activist community, and design/develop a comprehensive social networking strategy, community and three websites. Read the full overview here.
Project: Rapid Donor Cultivation
Client: IFAW
Common Knowledge introduces a new concept in online fundraising – targeted, automated cultivation of new e-subscribers over the first 45 days from opt-in. The program results in 15% increase in average gift size, and an 83% increase in donor conversion. Read the full case study here.
Planning on going? Let us know. We’d love to meet up with you.
Bridge Conference, Washington, DC July 23-25
We’ll be everywhere at the Bridge, and are pleased to support the conference as a Premier Sponsor. Don't miss the following sessions:
Wednesday July 23, 1:30pm – 4:30pm
Pre-Conference Workshop: Website Development: Beyond the Brochure Site
Thursday, July 23 1:30pm – 3:00pm
The Advocacy and Fundraising Link: Turning Activists into Donors (and vice versa!)
Nonprofit Management Institute 2008, Palo Alto, CA September 23-24
Stanford Social Innovation Review and the Association of Fundraising Professionals (AFP) host this institute where Jeff will join presenters including the world's leading experts, professors from the Stanford Graduate School of Business.